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Nike's relationship with Kendrick Lamar

After ending his relationship with Reebok, Kendrick Lamar has joined forces with Nike. He has worn the Cortez sneaker all over his DAMN tour and a version of it was even featured on his VMA performance. The Cortez is a runner's shoe designed by Nike in 1972 in Portland, Oregon. It quickly became a staple on the West Coast, where it was popularized by rap stars like E from NWA and Snoop Dogg from the Dogg Pound gang.kendrick lamar merch

The React Element 55 is another collaboration between the two brands. The first collaboration, centered on the Cortez, featured four iterations of the sneaker. This year, Lamar and Nike are collaborating on the Nike React Element 55, a shoe that is affordable yet similar to the Cortez in terms of style and comfort.Kendrick Lamar Discography


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